Tea brand
red fox
Saint-P.
scroll to explore
Chinese tea store
red fox
01
Red Fox
Red Fox
The Red Fox Chinese tea store embodies the essence of ancient Chinese traditions and craftsmanship. Tea harvested from old trees and small farms offers a unique experience rooted in the mysticism of Chinese ethnic tribes and shamanism. Red Fox is a premium product designed for special occasions, not just everyday consumption.
02
Brand Identity
Brand Identity
Brand identity combines Western minimalism with Chinese tradition, creating a unique visual language that reflects China's rich cultural heritage.
02
Target Audience
Target Audience
Red Fox tea is intended for a broad audience, with a slight skew towards men (60%), around the age of 30. Typical customers are intellectuals who enjoy various practices, including psychologists, programmers, and creative individuals, with average to above-average incomes.
03
Brand Identity Elements
Brand Identity Elements
Logo:
The Red Fox logo, a cross-cultural character from Russian folklore and Chinese mythology, serves as a guide to the magical world through tea. It is adaptive and easily recognizable.\
Typography:
We love PT Mono and PT Sans for their clarity and modern appearance. Both typefaces, designed by Alexandra Korolkova and released by ParaType, exhibit a unique character with their rounded strokes and friendly look, reminiscent of a fox. These typefaces are versatile, suitable for display, headlines, digital design, and prints.
Colors:
Our palette includes Chinese red, white, black, tawny, gold, sand, capri breeze, and blue flax, balancing traditional and contemporary aesthetics. The predominant red color symbolizes the Chinese emperor and carries a subtle Soviet undertone, highlighting our commitment to people and the socialist spirit. This combination also celebrates the friendship between Russia and China.
04
Promotional posters
Promotional posters
AI: Special backgrounds for promotional posters featuring tea packaging were specifically developed. A custom prompt was created for Midjourney to generate backgrounds in the brand's style.
Mock-ups in Photoshop and After Effects were used to place real tea cakes and branded packages seamlessly into these backgrounds.
04
Result
Result
The implementation of this visually cohesive identity system has allowed Red Fox to successfully capture the essence of ancient Chinese tea culture while appealing to modern consumers. The brand stands out with its unique blend of Western and Chinese elements, providing a memorable and engaging experience for our audience.
Tea brand
red fox
Saint-P.
scroll to explore
Chinese tea store
red fox
01
Red Fox
The Red Fox Chinese tea store embodies the essence of ancient Chinese traditions and craftsmanship. Tea harvested from old trees and small farms offers a unique experience rooted in the mysticism of Chinese ethnic tribes and shamanism. Red Fox is a premium product designed for special occasions, not just everyday consumption.
02
Brand Identity
Brand identity combines Western minimalism with Chinese tradition, creating a unique visual language that reflects China's rich cultural heritage.
02
Target Audience
Red Fox tea is intended for a broad audience, with a slight skew towards men (60%), around the age of 30. Typical customers are intellectuals who enjoy various practices, including psychologists, programmers, and creative individuals, with average to above-average incomes.
03
Brand Identity Elements
Logo:
The Red Fox logo, a cross-cultural character from Russian folklore and Chinese mythology, serves as a guide to the magical world through tea. It is adaptive and easily recognizable.\
Typography:
We love PT Mono and PT Sans for their clarity and modern appearance. Both typefaces, designed by Alexandra Korolkova and released by ParaType, exhibit a unique character with their rounded strokes and friendly look, reminiscent of a fox. These typefaces are versatile, suitable for display, headlines, digital design, and prints.
Colors:
Our palette includes Chinese red, white, black, tawny, gold, sand, capri breeze, and blue flax, balancing traditional and contemporary aesthetics. The predominant red color symbolizes the Chinese emperor and carries a subtle Soviet undertone, highlighting our commitment to people and the socialist spirit. This combination also celebrates the friendship between Russia and China.
04
Promotional posters
AI: Special backgrounds for promotional posters featuring tea packaging were specifically developed. A custom prompt was created for Midjourney to generate backgrounds in the brand's style.
Mock-ups in Photoshop and After Effects were used to place real tea cakes and branded packages seamlessly into these backgrounds.
04
Result
The implementation of this visually cohesive identity system has allowed Red Fox to successfully capture the essence of ancient Chinese tea culture while appealing to modern consumers. The brand stands out with its unique blend of Western and Chinese elements, providing a memorable and engaging experience for our audience.
Tea brand
red fox
Saint-P.
scroll to explore
Chinese tea store
red fox
01
Red Fox
The Red Fox Chinese tea store embodies the essence of ancient Chinese traditions and craftsmanship. Tea harvested from old trees and small farms offers a unique experience rooted in the mysticism of Chinese ethnic tribes and shamanism. Red Fox is a premium product designed for special occasions, not just everyday consumption.
02
Brand Identity
Brand identity combines Western minimalism with Chinese tradition, creating a unique visual language that reflects China's rich cultural heritage.
02
Target Audience
Red Fox tea is intended for a broad audience, with a slight skew towards men (60%), around the age of 30. Typical customers are intellectuals who enjoy various practices, including psychologists, programmers, and creative individuals, with average to above-average incomes.
03
Brand Identity Elements
Logo:
The Red Fox logo, a cross-cultural character from Russian folklore and Chinese mythology, serves as a guide to the magical world through tea. It is adaptive and easily recognizable.\
Typography:
We love PT Mono and PT Sans for their clarity and modern appearance. Both typefaces, designed by Alexandra Korolkova and released by ParaType, exhibit a unique character with their rounded strokes and friendly look, reminiscent of a fox. These typefaces are versatile, suitable for display, headlines, digital design, and prints.
Colors:
Our palette includes Chinese red, white, black, tawny, gold, sand, capri breeze, and blue flax, balancing traditional and contemporary aesthetics. The predominant red color symbolizes the Chinese emperor and carries a subtle Soviet undertone, highlighting our commitment to people and the socialist spirit. This combination also celebrates the friendship between Russia and China.
04
Promotional posters
AI: Special backgrounds for promotional posters featuring tea packaging were specifically developed. A custom prompt was created for Midjourney to generate backgrounds in the brand's style.
Mock-ups in Photoshop and After Effects were used to place real tea cakes and branded packages seamlessly into these backgrounds.
04
Result
The implementation of this visually cohesive identity system has allowed Red Fox to successfully capture the essence of ancient Chinese tea culture while appealing to modern consumers. The brand stands out with its unique blend of Western and Chinese elements, providing a memorable and engaging experience for our audience.